Advanced (internet marketing seo) Link Checks
No commentsBy Irish Taylor
View the source of each and every page: is there JavaScript and CSS on the page? Remember that spiders may not index pages that have more than 10k or so of JavaScript or CSS embedded in them. Spiders dont enjoy getting tangled up in JavaScript. So as a general rule you should avoid putting out prompts and alerts using JavaScript every time that a page loads. Because of this rule, it is also wise to avoid link partners who do so on the pages that they link to you from. If anything looks fishy, it probably is.
CSS wont give you many problems. If you are going to use CSS, it is best to link to it from another source. Create a separate CSS page and use the tag to work it into the head of your HTML. This method will keep your file size down considerably, and since you will probably be using the same CSS on several pages, decrease your bandwidth usage. Normally a large quantity of CSS within the document isnt indicative of any suspicious behavior on the part of the linker. If you feel that you are, indeed, suffering from the fact that the site uses such an excessive proportion of CSS on the page itself, suggest to the webmaster that he/she may want to create an external CSS document and link to it in his/her header.
Check that you’re still on the domain you clicked on a link to, and you haven’t moved to another site or a subdomain. Some people will move you to another domain while telling thats their site and your link is there, relying on you not checking the address bar. This trick is all too common and happens to folks who are new to SEO every single day. This sad fact will continue until people begin to catch it every time.
If the domain has changed, delete your backlink to the site in question immediately and then email the webmaster with your complaint. If the webmaster does not fix the problem you may even want to request that they remove the link as the site may wind up discredited as a link farm or some such thing that you do not want to be associated with for fear of being banned from many popular search engines with technology used to combat link farms.
On a related subject, when you check your back links, make sure that these links appear in legitimate places. If the site is completely dedicated to linking to other sites and doesnt seem to be a directory or something similar you will want to get your link removed as soon as possible. There is no time when one link is worth the risk of being permanently banned from any popular search engine. Aside from the traffic that you will lose from that one search engine, you may wind up red flagged so to speak. It seems to be common practice among search engines that if one finds faulty activity the rest seem to find out soon afterwards.
Overall, if it seems dodgy, leave it alone. Its better to sacrifice one link in caution than to destroy your sites rankings by accepting one youre not sure of. There are hundreds of situations aside from link farms that can and will give you trouble. It would be impossible to list every scam as there are people who make their living (or seem to anyway) in creating and executing these scams. Whenever there is a new form of SEO technology that cant fail, you should watch out because it is almost guaranteed to blow up in your face. The only truly powerful and guaranteed method of SEO is to make your site valuable to your visitors and then let it fall where it may in the realm of the search engine.
It is difficult, after you have optimized your pages and submitted them to search engines and directories, to sit back and wait, but there is not much that can be done aside from attempting to accumulate links from good, solid places. The work that you have done is bound to pay off sooner or later as long as you stay honest. When it comes to the world of SEO, honesty is, indeed, the best policy.
http://www.easypostcardmarketing.com
People are making millions of dollars each year with pay per click traffic
By optica0005
The number one mistake that many new Internet business owners make is to rely too much on a single source of traffic. That’s fine and dandy if the traffic source converts well for you and you can scale your business up very quickly. An example of such a traffic source is per pay click traffic.
Advertisers bid on keywords that convert for them and they can buy all the traffic they want if it converts for them. People are making millions of dollars each year with pay per click traffic. The problem with this traffic source, however, is that it’s not easy to implement. There are many rules and policies that need to be understood, and with so many rumors flying around, the cloud of mystery is thick for many beginners. As a result, they lose money and confidence.
Besides, there’s nothing to stop a more experienced PPC expert to enter the market and out bid the new comer. It’s almost like a heavy weight entering the boxing ring and knocking out the little guy with one punch. Once the bid price becomes too high, the keywords become unprofitable, and that’s the end of that traffic source.
Moreover, no matter how cheap the click is, the moment you stop your PPC advertising, your whole Internet business comes to a standstill. No traffic, and nothing ever happens on the Internet. With so many potential pitfalls, it’s no surprise that many Internet marketers fail.
The successful ones, however, quickly recognized that in order to achieve long term success, they need to have as many traffic sources as possible. If every one works fine, the effect will compound and they’ll earn even more money. But if just one or two sources dries up, it’ll inconvenience them but it won’t kill their business.
That’s why so many Internet marketers have turned to article marketing as an additional traffic source. It’s easy to implement, and once the work is done, it gets them long term traffic. The traffic continues to come even though they stop the activities because of all the links that they’ve included with their articles.
Anyone can be an article marketer because it’s just so simple. It may require a bit of time to write and distribute the articles but those are simple tasks that anyone can perform. Even a twelve year old can write a short three hundred word article and submit to a few article directories. After distribution, they can expect to get clicks within a week or two. Wait a couple of months, and your site will start to rank well in the major search engines. Even if it doesn’t, people will come to recognize you for your expert advice, and eventually trust you enough to buy from you.
So setup your Internet business for long term success by incorporating article marketing as part of your overall traffic strategy.
About the Author:-
For more useful tips & hints, please browse for more information at our website:-
www.articlemarketing.infozabout.com
Profit Building Strategies: Niche It, Niche it Good
By Ben Needles
The word niche may be all the rage these days, but it really isnt a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of years.
Now, dont panic if you have an established business; you can still carve out a niche market for yourself, if you havent already done so. With a few basic principles and a bit of ingenuity, you can establish yourself as the premier player, and make a tidy sum doing it, too.
You Cant be All Things to All People
Repeat after me, you cant be all things to all people. Its extremely important that you understand this, so repeat it again. Put it on a sticky note, and put it up next to your computer, a file cabinet, or the fridge. Keeping this simple phrase in mind will help you to avoid this costly mistake that many new business owners succumb to.
Why is this so important?
First, you automatically eliminate the stress involved with keeping up with so many market segments. Maintaining a pulse on one segment is challenging enough - why make a tough job even tougher? Consumers buying preferences change rapidly - suppose you purchased a pallet of plastic bottles to receive a quantity price break, only to find out that the latest trend is now to package the product in eco-friendly corrugated cartons? If you were following the market closely, you may have anticipated these changes - but, if you are juggling multiple products and markets, chances are you missed this news completely.
Second, when you spread yourself too thin, you arent giving any market or customer your best service. It just cant be done. Focus on one market or market segment, and give it 100% of your effort, your creativity, and your attention.
Finally, attempting to be all things to all people can get quite expensive. If you are a manufacturer, the costs involved with bringing in the raw materials for multiple products can be expensive - and, if you dont have a strong inventory system in place, you will continually struggle to keep adequate supplies on hand. What do you do if a particular market becomes sluggish, and the raw materials have a limited shelf life? If you dont have an outlet to move that inventory, that expense is now a complete loss. Did you hear that? That was the sound of profit being flushed down the toilet. Ouch.
Different is Good
If you are offering the exact same product as the guy down the street, why should I buy it from you? Its important that you determine what sets you apart from your competition. If you selling an identical product, (like cellular phone service, for example), you need to be able to offer something to sweeten the deal. Do you offer better service, free phone, car charger, etc? At that point, were no longer comparing apples to apples - youve tossed an orange into the mix.
Suppose you were to offer your service exclusively to doctors - perhaps coupling that with a larger package that included an after-hours answering service. Youve now focused on a specific niche, and have set yourself apart by offering additional services. This is an added bonus for your customers, and it also gives you a competitive edge, and places you in a position to garner additional sales. Now thats just what the doctor ordered!
The Solution: Niche It, Niche It Good
Dont misunderstand what I am suggesting - Im not saying you have to be a one-widget wonder. Let me use an example to illustrate my point:
Suppose you offer an all-natural, handcrafted incense product. You offer it retail on your website, and wholesale to select accounts.
Why not modify the product to allow for:* Private labeling for spas, gift shops or holistic health centers?* Package a special Zen or Meditation assortment package, and specifically target yoga and pilates instructors, or massage therapists?
By doing this, youve potentially increased your sales volume, without adding a new product. You are simply adapting an existing item for a new niche. This method of marketing can be done with little or no cost, but can yield big results.
About the Author (text)
Traci Hayner Vanover, The Promo Diva(R), is the publisher of Create the Dream magazine, http://www.createthedream.com, and the president of Market Outside the Box Trade Association, http://www.marketoutsidethebox.com. She also works with private clients as a publicist, copywriter and consultant.
Get Your Website Discovered Online With Search Engine Optimization Services
Friday, September 5th, 2008 at 7:00 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
