De Repositor a Merchandiser (internet marketing seo)
No commentsBy Nestor Dario Ahuad
Por Nstor Daro Ahuad, Gerente general de TMT
Hasta no hace mucho tiempo, eran “los chicos que reponan la mercadera”. Los repositores, ahora devenidos en merchandisers, son cada vez ms importantes para las empresas que saben que la mayora de las decisiones de compra se toman frente a la gndola.
Las empresas se estn dando cuenta el valor que significa tener a alguien calificado que sea el guardin de su marca en el punto de venta. El merchandiser no slo realiza el trabajo operativo de reponer producto en gndola, sino que tiene que tener otras herramientas que lo conviertan en una pieza fundamental para la rotacin del producto. Este salto cualitativo permite que el merchandiser sea capaz de hacerse cargo de la reposicin, exhibicin, visibilidad en las bocas de expendio, negociacin con los encargados de los locales, manejo de stock, comunicacin en el punto de venta e interaccin con el consumidor. Este rol de gestor estratgico en el punto de venta implica que tambin tenga conocimientos de los precios sugeridos por acuerdos con el gobierno, o por posicionamiento y si cumplen o no con la poltica de precios de la compaa.
Tanto se calific la tarea del merchandiser, que hace unos aos se comenzaron a dictar cursos en universidades que proponan asignaturas como marketing, comportamiento del consumidor en el punto de venta, liderazgo y trabajo en equipo, informtica, negociacin y distribucin y servicio al cliente.
Las promociones que realiza la marca, tambin son supervisadas en el punto de venta por los merchandisers, quienes velan por que se cumplan en tiempo y en forma. Los antes llamados repositores, tiene un rol estratgico en el punto de venta, donde en algunas categoras el consumidor decide en un 80% en forma impulsiva qu marca ir en el changuito.
A partir de la jerarquizacin del merchandiser el presupuesto asignado al trade marketing se transforma en una ventaja competitiva que se traduce en un beneficio inmediato para la compaa.
Nestor Dario Ahuad, Gerente general de TMT, Trade Marketing Technologies, empresa especializada en trade marketing, consultora comercial y marketing para Empleos Clarn.
Nestor Dario Ahuad, Gerente general de TMT, Trade Marketing Technologies, empresa especializada en trade marketing, consultora comercial y marketing. Nestor Dario Ahuad
Interview Techniques For Recruiting Your MLM Trainees
By Chris Simpson
If you are in a situation where you want to think about your new multi-level marketing trainees, you’ll find the one thing that you need to think about is interviewing them. If you want to make sure that you get all of the money that you need, and as quickly as you can, you’ll find that by taking a look around at some good interview techniques that you will be able to stop and really think about whether or not they are right for you.
Don’t be afraid to ask probing questions, and make sure that you think about what you can do in order to move forward and get the staff that you want. When you want to take a look and see what your MLM trainees can do for you, get an idea of their backgrounds. Where have they worked before, and what have they done that they are proud of?
When you are evaluating them like this, you’ll find what they are capable of, and you’ll also find that there is a lot of good information buried in them. Most importantly, take some time to make sure they can deal with stress. What kind of stress are they used to working with, and what can you expect out of them?
When you are looking to interview your MLM trainees, you’ll find that you should stop and consider what you can learn from some role-playing. After you have given them some basic information about your company, you’ll find that there are many different reasons why you should run them through this.
Give them a basic scenario and have them run through it. Listen to how they deal with the problem. They don’t necessarily need to give the “right” response, but think about how cool they stay and what they are asking from your customers. If you want to build up and go further, you’ll find that there are plenty of reasons to stop and think about what you can do when it comes to good training.
You’ll find that your interview technique can tell you a lot about the people that you are interested in, and that you can move forward quite quickly if only you take the time to consider the people in front of you. Make sure that you are using all of the resources at your disposal, and you’ll find that with just a little bit of time, you’ll find the people that you are looking for.
This is a very important step of the process, so take some time and consider what you can do to make sure that you get the right people for the job. Don’t take this step lightly; it can mean all the difference.
Chris Simpson is dedicated to helping people find honest and legitimate work at home careers including home based business opportunities. Find a legitimate work at home opportunity and learn to make money online today at: www.HomeNetPro.com
Get Your Website Discovered Online With Search Engine Optimization Services
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