(Internet marketing seo) Build Your Clickthrough Rate in Google AdWords
No commentsBy Frank Rumbauskas
Google AdWords is one of the most powerful marketing tools that you will ever use. Every good internet marketing professional devotes the majority of their time to increasing the size and quality of their list. AdWords is one of the best methods to use to build your list quickly.
In many pay-per-click systems the only determining factor in ad placement is the maximum bid price. In those systems, if you are willing to pay more than a competitor then your ad will be placed above theirs. Google AdWords does not work that way and places your ad based on performance.
One of the criteria used by AdWords to determine the placement and cost of advertisements is the historical Click Through Rate (CTR). CTR is determined by how often your ads are clicked in relation to how often they are shown. Ads with a higher CTR get higher placement and a lower ad cost.
AdWords keeps a historical record of your individual keywords, phrases, and groups beginning the first time that you begin using the system. This can be a challenge for new internet marketers.
When you open your Google AdWords account you will have an absolute ZERO historical click through rate. The competition that has been using AdWords is leaps and bounds ahead of you and will be getting prime ad placement while you are at the bottom of the totem pole. Most people only look through the first page or 2 of a search and if your ad is on page 3 they will not see it. This might seem like a “lose-lose” situation, but don’t worry, we are going to show you how to turn that around.
Keyword Macros
Keyword macros are a feature of Google AdWords that allow you to create dynamic ad copy. This feature allows your ad to display the user’s exact search phrase as your ad headline.
To use the Keyword Macro feature all that is needed is a little syntax:
{KeyWord:alternate headline}
Using this syntax in your AdWords campaign will display the user’s search as your headline. Google AdWords allows only 25 characters as a headline however and if the search exceeds this limit your alternate headline will be displayed.
If you notice in the syntax above the K and W are in capital letters. Doing this will cause the user’s search to not only become your headline but the first letter of each word will be capitalized. This will make your ad stand out from those who do not use this macro.
Finally, using this macro will cause your headline to be shown in bold type, yet another way to make your ad stand out from the rest.
How does all of this help build a historical CTR? Using keyword macros will result in much higher click through rates than standard headlines. This is the fastest way to build historical CTR. If you keep your CTR high your ad will enjoy better placement and you will enjoy lower ad costs.
Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. Click here to download 10 chapters of Frank’s powerful Google AdWords system.
Classified Ad Tips For Selling Your Boat Online
By Jerry Glynn
The Internet is a great resource for selling, and buying, just about anything you can think of. This is why online classified ad sites have grown so rapidly in popularity. When you are preparing to sell your boat, there are some important things you must do, and some important tips to keep in mind, and this article will help you to make the most out of your next boat sale.
Writing An Effective Classified Ad
Whether you are selling a car, house, boat, or your old, ugly couch that even your dog refuses to sit on, there are some basic rules to follow. The first one is to describe your boat in the most concise method possible. Do not say, in the text of your online classified ad This boat is a great boat. Its blue and white and it seats two people, and I like to take it on fishing trips. . . you get the idea, right? Here is what a sample online classified ad should look like
Boat for sale
General description of your boat could be: Ex Gently used, immaculately kept boat manufacture year and name fishing boat for sale. Describe the features of your boat, as well as the color. Describe any minor problems that your boat has, or, better yet, emphasize its good condition. If your boat is in need of major repair, you should mention this as well, and reduce the price accordingly Price that you would like to get for the sale of your boat. If you are willing to negotiate, say something like OBO or best offer
Preparing Your Boat For Viewing
You should plan on taking your boat in for servicing before potential buyers, drawn by your well-written classified ad, start arriving at your virtual doorstep. This is also the time to do any minor repainting and other cosmetic types of improvements.
Interviewing Potential Buyers
This is dependent on the emotional and financial investment that you have made in your boat. If you are a boating enthusiast, then you may feel the need to be extra picky in terms of whom you allow to purchase your boat. If, on the other hand, you would prefer a quick sale and/or are eager to move on to bigger and better boats, you will probably be willing to hand the title over to the first person who shows up with cash in hand. Remember to write them a receipt, and keep a copy for yourself, just in case. You should also inspect the boat with the buyer, noting any damages in writing, and making sure that you have the buyer sign and date a statement of said damages, since this will protect you in the event that your buyer experiences what is known as buyers remorse.
If your looking for one of the best websites to post free advertisements and online classified ads, the author recommends Geebo Online Marketplace.
Get Your Website Discovered Online With Search Engine Optimization Services
Friday, November 14th, 2008 at 11:30 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
