(Seo companies) Six Vital Questions Every Web Site Owner Should Be Asking
No commentsBy Ben Needles
IX ESSENTIAL ASSETS YOUR WEB SITE REQUIRES
At Xeal Precision Marketing we recommend that every site include the following:
1: Call to Action: A prominent call-to-action form can be used to encourage people to sign up to newsletters, special report or some other high quality information that they may not be able to get otherwise. Remember, people dont always buy or contact you the very first time they visit your site. Allowing them to subscribe to a mailing list gives you their permission to follow up with them. Your site should offer multiple opportunities to join one or more mailing list.
You should also encourage them to call you, contact you through a form, ask questions, participate in forums, or any other type of interaction that is possible. Your visitors are people who have real problems that they want to solve, and you should give them that opportunity to let them discuss those issues with you as much as possible.
2: Contact information: We advise our clients to give complete contact information on every single page of the site. At Xeal.com every page has a toll-free number in the upper right corner and our full complete address and phone number in the text footer. Showing that you are available to be contacted and that you have a real business address adds credibility to your website and your business.
3: Testimonials: Testimonials are so powerful. You can tell people all day long that youre the best in your business. But theyve heard the same line from each and every one of your competitors. Text based testimonials add credibility and those are great. However, audio and video testimonials create a more human element that allows the potential customer to identify with your clientle. This naturally gives your potential client the feeling that if you can help someone that they can identify with, then you obviously must be able to help them too.
TIP: A testimonials page is nice, but to really experience the power of testimonials. Lace them throughout your site, especially on ad-copy and check-out pages.
4: Disclosures: We recommend that your web site include appropriate disclosures and privacy policies. This is especially true if you have testimonials. Lets face it. Some people love to threaten lawsuits, even when you have done nothing wrong.
For instance, we have two clients who sell the exact same products, they advertise on the exact same web sites. They market the same, they have the same types of web sites and both were designed by Xeal. One company made about a million in sales last year and the other made a fraction of that amount. What made the difference? The staff at one business has a business strategy that includes calling and emailing all leads within 30 minutes or less. The other business has a more hands-off approach. Can the second business expect to achieve the same results? Some things are simply outside of your control.
Just because you have some testimonials that are exceptional, doesnt mean that everybody will experience the same results, and these days you simply have to remind people of that.
Consult an attorney about what disclosures are appropriate and if possible sign up for a Pre-Paid Legal business account. Likewise a privacy policy lets people know what they can and can not expect how you will handle their personal information.
5: Purpose: Ultimately it comes down to purpose. What is the purpose of your site? Why does it exist? What are the goals to obtain that purpose and are you meeting those goals? Each site should have a primary and secondary objective. If you have more than two objectives you should consider creating additional sites that each has a well-defined purpose.
Web sites that have too many options often leave the visitors not knowing what to do next, and they simply take no action and back out of the site. It should be painfully obvious what to do next and where to go next on your website. Yes, they can walk through the museum and wander around if they want, but you should have an obvious tour that is available to them.
6: Multiple Sources of Traffic: Are you relying on one source of incoming traffic to feed those goals or have you diversified the sources of traffic? Can you achieve the goals and purpose of your site if the primary source of traffic fails? What will you do if that source changes?
About the Author (text)
If your site lacks one of the six essential assets, then I encourage you to contact us immediately at 1-866-XEAL-WEB.
Article Marketing; Why It Does Not Work
By Debbie Allen
If you have been online any length of time at all you are surely familiar with article marketing. This method is said to be the backbone of Internet marketing. The funny thing is that although there is no denying the effectiveness of this technique, if you do not use it correctly it may not work for you.
Article marketing in itself is a relatively simple concept. You write articles, submit them to directories and wait to receive traffic to your site which should generate some sales.
I firmly believe that anyone can learn to use this system effectively. The key here is educating yourself on what does and does not work.
To begin, it is vital that you keep in mind why you are writing the article. There are actually multiple reasons. First, your article is meant to inform and entertain the reader. Second, your article is meant to let the readers know that you understand the problems they face and what the solution is. The solution will be your product or service of course. And finally you will want to include links in your resource box to the appropriate site.
That all sounds very simple but in reality there are strategies that you should follow. It all starts with your title. If your article title is boring or very short you may find that the article does not get read. It is important to grab the attention of the reader and to inform the reader what the article is about.
Articles should be formatted in a way that is pleasing to the eye and appears easy to read. You have to remember that most people are in a hurry and many people will only skim over an article. If you have long sentences and large paragraphs your reader may decide it is too complicated to bother with.
Your article should be written in a style that is informative but not boring. Add a touch of your personality whenever you can. I try to write as if I am actually talking to someone. If your style is very formal and you use a lot of professional jargon you are less likely to get the average reader to pay any attention to what you write.
You need to let the readers know that you understand them. Allow them to see that you are a person that deals with the same issues they do. You can then describe those issues and provide a solution. If you seem to be a guru that is very wealthy and is out of touch with what your readers want and need you will lose some of your credibility with many of them.
The resource box needs to continue the flow of the article. If you have told your readers about a solution you need to provide a way to get it here. If you lose the flow your readers are likely to ignore the resource box. I strongly suggest that you save information about yourself for the end of your resource box. Keep the flow going!
Do you want to learn how to write effective articles? Get an informative free report at:
http://www.articlemarketingplus.com
To skyrocket your Article marketing profits visit:
http://www.article-marketing-plus.com
Debbie Allen is the author and creator of Article Marketing Plus…
Web SEO and Earn Money
By Sujit Patel
1. Web Directories and Specialized Search Engines
SEO experts spend most of their time optimizing for Google and occasionally one or two other search engines. There is nothing wrong in it and it is most logical, having in mind that topping Google is the lion’s share in Web popularity but very often, no matter what you do, topping Google does not happen. Or sometimes, the price you need to pay (not literally but in terms of effort and time) to top Google and keep there is too high. Maybe we should mention here the ultimate SEO nightmare being banned from Google, when you simply can’t use Google (or not at least until you are readmitted to the club) and no matter if you like it or not, you need to have a look about possible alternatives.
2. What is a Web Directory?
Web directories (or as they are better known search directories) existed before the search engines, especially Google, became popular. As the name implies, web directories are directories where different resources are gathered. Similarly to desktop directories, where you gather files in a directory based on some criterion, Web directories are just enormous collections of links to sites, arranged in different categories. The sites in a Web directory are listed in some order (most often alphabetic but it is not necessarily so) and users browse through them.
Although many Web directories offer a search functionality of some kind (otherwise it will be impossible to browse thousands of pages for let’s say Computers), search directories are fundamentally different from search engines in the two ways most directories are edited by humans and URLs are not gathered automatically by spiders but submitted by site owners. The main advantage of Web directories is that no matter how clever spiders become, when there is a human to view and check the pages, there is a lesser chance that pages will be classified in the wrong categories. The disadvantages of the first difference are that the lists in web directories are sometimes outdated, if no human was available to do the editing and checking for some time (but this is not that bad because search engines also deliver pages that do not exist anymore) and that sometimes you might have to wait half an year before being included in a search directory.
The second difference no spiders means that you must go and submit your URL to the search directory, rather than sit and wait for the spider to come to your site. Fortunately, this is done only once for each directory, so it is not that bad.
Once you are included in a particular directory, in most cases you can stay there as long as you wish to and wait for people (and search engines) to find you. The fact that a link to your site appears in a respectable Web directory is good because first, it is a backlink and second, you increase your visibility for spiders, which in turn raises your chance to be indexed by them.
3. What is a Specialized Search Engine?
Specialized search engines are one more tool to include in your SEO arsenal. Unlike general-purpose search engines, specialized search engines index pages for particular topics only and very often there are many pages that cannot be found in general-purpose search engines but only in specialized ones. Some of the specialized search engines are huge sites that actually host the resources they link to, or used to be search directories but have evolved to include links not only to sites that were submitted to them. There are many specialized search engines for every imaginable topic and it is always wise to be aware of the specialized search engines for your niche. The examples in the next section are by no means a full list of specialized search engines but are aimed to give you the idea of what is available. If you search harder on the Web, you will find many more resources.
You Want Know More About Seo and Make Money Visit This Site http://freewebs.com/directorysubmission
Get Your Website Discovered Online With Search Engine Optimization Services
Wednesday, October 29th, 2008 at 1:35 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
