(Seo marketing) Leveraging Facebook for online success
No commentsBy 3Way Marketing
Ever since a certain young fellow, a Mr Zuckerberg, decided, in his dorm room, to create a shared site meant for university acquaintances to keep tabs on what was happening around campus and town, the world has little by little had to accept, deal, and live with Facebook.
Facebook has turned a lot of on-line marketing strategies on their side ever since it staked its claim to more than 820 million eye balls in consumer awareness along with billions of page impressions a day. Now, every group serious about grabbing the youth market cannot be forgiven for going to publicize or promote products avoiding Facebook.
What Google did for search engines, giving birth to tricks such as Website positioning or Search Engine Marketing, Facebook did as well for Social media, giving rise to social media marketing as a service and strategy. How quickly the environment shifts!
When opening a marketing campaign, now, companies need to assign ample funds to activities connected to Facebook in addition to efforts to catch audiences on the social platform. Usually, this means engaging SMM professionals who have existing methods and systems capable of setting a client up quickly and making the correct measures to get the client quickly engaged with his target market.
Contrary to common belief, marketing on Facebook is not just about making friends. Instead, it is about building brand awareness. Facebook has been criticized as an online marketing tool for its inability to get visitors to click through to different offerings hawked by its advertising approach. Most web marketers have scoffed at the low click through rates and basically stopped bothering with the service. This is a big mistake…
What Facebook lacks in instantaneous action, instant (Return on Investment) ROI, like Google, it surely makes up for in brand name recognition and product recall…something Google is weaker on.
This is because Facebook is about association, socialization and trendiness. One friend, friend ‘a’, likes brand name ‘x’, and Facebook tells the next friend, friend ‘b’, who, because he likes friend ‘a’, chooses to like brand x, or recognizes the brand and associates it with friend ‘a’. Subliminally, the good vibes and emotions friend ‘b’ associates with friend ‘a’, are slowly inherited by brand ‘x’.
In this way Facebook creates a fertile environment for marketers looking to build long term branding campaigns… unlike Google.
This means that, though one ‘loses’ money on Facebook in the short term, but recoups his value immediately, on Google, with Facebook, the returns stream in over much longer, possibly more beneficial periods. Longer term strategies will inevitably cost you a smaller amount as the recognition can be transferred, whereas search will always be bound to Google food for thought indeed.
If you are thinking of making a quick buck off a new site, remember the simple rule: Google = quick returns, Facebook=long term recognition . Choose your strategies wisely. Mix other marketing strategies and match with Facebook for best results!
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3Way Marketing is a Search Engine Optimization company based in Gauteng South Africa
How to Print Your Effective Business Cards For Free
By Roberto Garabell
Strategies That You Should Know To Make Your Business Card Effective!
A professionally made business card is like a table of contents of a good book. It tells prospective clients what to expect and gives them an idea about a companys professionalism and efficiency to provide the services that they need. A good business card at a glance will sum up a companys core values, philosophies and corporate personality. To make an effective business card one must consider originality, simplicity and readability so that it will be unique and will catch the attention of prospective clients.
To make the most inimitable and effective business card one must be keen to details such as the size and shape of the card, color, font size, and company logo. You may say they are just inconsequential matters, but a good businessman knows that it is giving extra attention to seemingly trivial things that will give leverage in business.
Color scheme
In marketing we have what we call the psychology of colors. Colors may send out a message and visual appeal to people and people responds to them. Knowing this principle will help you get the responses that you want from prospective clients through your business cards. In choosing a color theme know what message you want to send out, consider the kind of business you have, who are the people that you want to reach out to. For example if you are a company that specializes in adult enhancement products or toys I would suggest the color red because it projects sex, passion and excitement. If you want to reach out to impulsive buyers like bored and spoiled rich women why not try red-orange or black and royal blue? However, if you want to reach out to budget shoppers try light blue and pink. If you sell good quality cars for middle class people think like the Volkswagen car companytry bright yellow and orange because the two colors projects happiness and playfulness!
Also if you want to reach out to people with traditional way in seeing life this kind of people responds well to pastel colors. If you want to sell cars to people with high income and who see themselves as sophisticated the colors black and silver will never fail you.
Size and shape
A business card shape can be square, oblong, rectangular, and even circle. In determining the shape and size of your business card it is important that it should be handy and can be kept in a wallet or business card holder easily. In the United Kingdom the standard dimension is 3.346 X 2.165, in the United States it is 3.5 X 2 and in Japan it is 3.582 X 2.165.
Font Size
To be safe and to create an elegant and readable business card do not take risks and just stick to simple font design. Choose a font size that is easy to read and neat to look at. Address and telephone numbers should be typed in smaller font size.
Company logo
A company logo will give a business card a professional business identity. It tells people what are the core values, mission statements and principles of the company. To give a professional look to your business card it is best that the logo will be amalgamated to make a positive impact to clients.
A business card is a great way of advertising your company so have it done professionally because it is worth the investment.
Author lives and resides in Florida, USA. Established Author that writes on topics ranging from business cards to business card printers for a huge variety of online publications.
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10 Hints From Marketing Management Professionals on Avoiding Ad Campaign Mistakes
By Garrett36 Pierson36
Savvy advertising and marketing professionals who make their living by specializing in developing advertising campaigns and then offering marketing management know of the many non-productive pitfalls, gotchas and mistakes a business can make when trying to manage a campaign using in-house personnel.
These businesses may have had an unpleasant experience with a marketing or creative agency who either did not do what they promised, or charged for things like sent faxes, running up an already high invoice . As a reflex action to this experience, these businesses may try to bring the management of their advertising campaign “in-house” by utilizing middle managers and administrative staff to handle design and implementation. With staff already stretched due to budget cuts, creativity suffers when corners are cut, and soon the company’s brand falls of the radar screens of their customers.
Here are 10 mistakes businesses can make when trying to manage their ad campaigns in-house, along with tips on how a professional marketing management agency can help solve these issues:
1. Not seeing the “big picture”: When a business tries to craft their campaign without the aid of professionals, they frequently fail to look at all elements of the campaign, instead focusing on the false expectations of instant gratification. A professional marketing management agency will put together a comprehensive campaign using all available media, and will plan your next 12 - 18 months of marketing spending.
2. Avoid printing pre-press overcharges: When a business tries to use in-house or inexperienced graphic designers for their collateral sales materials, these jobs often are not prepared for the printing press properly. When these ill-prepared files get to the print shop, extra “pre-press” charges can be added to fix the mistakes. One printer we contacted said as many as 75% of files they received needed extensive work to print properly, which added greatly to the final bill. By utilizing a professional marketing management company, these expenses are eliminated and overall, your printing costs can be reduced significantly.
3. Everybody thinks they are a photographer: Companies often try to reduce costs by doing ad photography themselves. But while this is a cheap alternative to hiring a professional photographer, the final images usually are not ready for high resolution use in any media. A marketing management agency can show you why hiring a professional to shoot your photos makes sense for maintaining the highest quality in your imagery which in turn further polishes your brand.
4. “Desktop Publishing” is NOT real graphic design: The single biggest mistake companies make is having office personnel use commonly available word processing software to design sales materials or display ads. These jobs will look of poor quality and diminish your brand. Spend the money to use the professional designers at a marketing management agency to keep your image sharp.
5. Avoid spending on ineffective display ads: Without a trained marketing management professional working with you, it is easy to spend lavishly to put your homegrown ad in all the wrong places. An agency will sort out the available media buys and recommend only the ones with the best chance of success, which optimizes your ad budget greatly.
6. The “shotgun approach” is never a good value: Some companies who try to manage their own advertising plans will spend far too much targeting the wrong prospects. Use the right marketing management professional to research your market and determine precisely who to target, which will stretch your ad dollar farther.
7. Social media can be a “time suck”: You know people who have become addicted to social media sites, spending many hours online throughout the day. They try to put together a cohesive message, but usually fail miserably. A marketing manager from a professional agency can recommend a social media strategy that presents the same message as the other elements of your campaign.
8. Trust me, you are not a website coder: If you are trying to design and maintain your website in-house, it is costing you more in wasted time than if you had just hired a professional in the first place. By using the services of a marketing professional, your site will convey the same message as everything else you put out there. And if you add in the wasted time of trying to conquer the giant that is search engine optimization, you will spin into a money-losing downward spiral without seeing the results you sought. Again, leave this to the pros, it is money well spent. But always use the same person to create the site optimize it for search engine rankings.
9. Spending too little on your campaign: Top advertising researchers have concluded it takes seven impressions if your brand into the mind of a buyer before they contact you to buy. Seven. Anything less, and you could be wasting advertising money. While it will cost more up front to launch a campaign that uses enough different media and strategies to produce these seven impressions, a marketing management agency will produce this kind of effective approach that will send your sales numbers in the desired direction.
10. Using cheap online or offshore labor: Beware of the temptation to save money by using people off popular internet classified ad sites, as many of these might be amateurs without a legitimate resume posing as so-called professionals. If you do search online for graphic design and/or advertising people, make sure they have a business license and will gladly offer up verifiable references that you can contact. And if you choose to use the dirt-cheap labor found overseas, remember that they may not understand your U.S. market or will suffer language and grammar difficulties. All of these risks go away when you just spend the money to hire real marketing management professionals.
Author Dan Pimentel owns a marketing management agency in Oregon that specializes in campaign development for all businesses and has been in the advertising/printing trades since 1974. He posts frequently his blog.
